Awareness, consideration, and preference tracking so you know if your brand work is actually moving numbers.
Awareness, consideration, and preference tracking so you know if your brand work is actually moving numbers. With Market Research, Brand Health Tracking is delivered by senior specialists who have shipped this work across regulated, high-growth, and enterprise environments — so you get considered judgement, not templated deliverables.
Proprietary research panels
Rapid turnaround (48–72 hrs)
Multilingual research capability
ESOMAR-compliant methodology
Market Research
Brand Health Tracking — Improx Group
Every Brand Health Tracking engagement draws on these specific capabilities, built into how we approach this work.
Every Brand Health Tracking engagement begins with a working session to align on the outcome, constraints, and success measures before scope is written.
You work directly with practitioners who have run Brand Health Tracking programmes before — no learn-on-the-job juniors on the account.
Brand Health Tracking plugs into your existing tools, workflows, and reporting — we adapt to your environment, not the other way around.
We agree the specific numbers Brand Health Tracking needs to move, instrument for them, and review them openly on a weekly cadence.
Awareness, consideration, and preference tracking so you know if your brand work is actually moving numbers.
Brand Health Tracking is a fit for organisations that already have some momentum in market research but need sharper focus, faster execution, or an experienced outside team to raise the ceiling on what is possible.
We deliver Brand Health Tracking in four disciplined phases: a short discovery to lock objectives, a design phase where the plan is written and reviewed with your stakeholders, phased execution with weekly checkpoints, and a formal hand-over with training, documentation, and a hypercare period.
Every Brand Health Tracking engagement includes the following deliverables. Scope is confirmed in writing before work begins.
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